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FRANCHISE

Get Into Business with an inspiring & Successful FAST CASUAL DINING FRANCHISE.

35 locations
and growing!

The

DETAILS

By you partnering with Shelby’s, we will provide you with industry leading support with

Za Best In Za West

What We're

looking for

At Shelby’s Legendary Shawarma, we’re looking for high-caliber entrepreneurs who share our passion for excellence and innovation in the quick-service restaurant (QSR) industry. Our ideal franchise partners are seasoned professionals with proven success in managing multi-unit QSR operations, a strong business acumen, and a commitment to delivering exceptional customer experiences. We seek individuals who value brand integrity, operational efficiency, and share our vision of bringing Shelby’s renowned shawarma to communities worldwide. If you’re a high-net-worth leader ready to elevate your portfolio with a vibrant, growing brand, we invite you to join the Shelby’s franchise family. Let’s build something legendary together!

An initial investment of
$580,000 to $650,000 per restaurant

A minimum
liquid assets of
$1,000,000

Required to
develop 5 or
more restaurants

Must have
$2,500,000
Net Worth

Have strong
operational metrics
and referrals from
your current franchise

3+

Currently own/operate 3+QSR or Fast Casual
Franchise Restaurants
in the market 

New

territories coming soon

Interested in owning a Shelby’s? Discover the available franchise opportunities near you! Click here to explore potential locations and join the growing Shelby’s family, bringing fresh, flavorful Middle Eastern cuisine to your community. Let’s grow together with Shelby’s.
Legendary Shawarma/beef/falafel Wrap - the best in ontario and canada

Our

TESTIMONIALS

BE PART OF THE SUCCESS STORY

Meet The

legends

Yazan El-Shalabi Co-Founder / CEO

Yazan is continuously evolving the business and creating growth opportunities for investors in the communities across Canada. He is active in all components of the business from menu design to site location, and daily operations.

Shortly after graduating college, Yazan began work immediately in his field of construction management. After several years of work, his interests shifted completely. Yazan opened the first Shelby’s restaurant in 2015 and works closely with entrepreneurs to run a successful Shelby’s franchise.

Yazan enjoys participating in soccer and assisting communities in need. He took it upon himself to kick off the campaign for the fire relief of Fort McMurray, feed front-line workers during the COVID-19 pandemic, and sponsor youth team activities.

Picture day-12

Yasser Ali Co-Founder / Director of Marketing

Yasser has been in the restaurant industry for 18 years. From bus boy to kitchen chef, he has worked every job there is in a restaurant. Today he is best known as the face of Shelby’s. He co-founded Shelby’s in 2015.

Yasser’s unique outlook on fusion foods is essential in the development and evolvement of the Shelby’s menu. 

Yasser holds a bachelor’s degree in sociology in psychology from the University of Toronto and a diploma from Fanshawe College in Business Purchasing and Supply Chain management.

His multi-level experience in the restaurant industry and his creativity when it comes to food is what helped Shelby’s distinguish itself from other restaurants.

Usama Valam

VP Finance & Procurement

Usama Valam serves as the Vice President of Finance & Procurement at Shelby’s Franchise Holdings Inc., bringing over 20 years of senior leadership experience across finance, strategic sourcing, mergers and acquisitions (M&A), and organizational transformation. With a reputation for driving operational excellence and delivering impactful results, Usama plays a pivotal role in shaping Shelby’s financial and operational strategies to support its growth and global expansion.

Throughout his career, Usama has demonstrated exceptional skill in leading high-performing teams, implementing cost-saving initiatives, and executing complex M&A transactions that enhance organizational value. His expertise in financial strategy and operational efficiency has consistently delivered measurable improvements in profitability and scalability for the businesses he has served.

At Shelby’s, Usama oversees the company’s financial operations, ensuring fiscal sustainability and aligning financial strategies with the organization’s vision for growth. He also leads the procurement and supply chain functions, focusing on developing an integrated distribution network that ensures consistency in product quality, taste, and customer experience across all Shelby’s locations globally.

Usama is widely recognized for his strategic mindset, data-driven decision-making, and ability to foster innovation in complex environments. His leadership is instrumental in driving initiatives that strengthen Shelby’s position as a leading Quick Service Restaurant (QSR) brand while delivering long-term value to franchise partners, customers, and stakeholders.

Usama holds a strong commitment to excellence, collaboration, and continuous improvement, making him a vital member of Shelby’s executive team as the company continues its journey toward becoming a global leader in the Shawarma space.

Bradley Cowen

Director of Operations

Brad is an accomplished director of operations with over 30 years of extensive experience in the food & beverage industry, specializing in both corporate and & franchise development across North America. Throughout his career, Brad has played a pivotal role in the growth & success of iconic brands such as Keg Restaurant, Milestones, Texas Roadhouse & Pickle Barrel. 

Brad firmly believes that the key to productive growth lies in fostering great brand awareness & cultivating passionate leaders. His expertise spans location, equipment procurement & talent acquisition, making him a versatile & strategic leader in the industry. Brad’s dedication to mentoring & developing further leaders in the food & beverage sector underscores his commitment to excellence & his vision for sustained growth & innovation.  

 

With a proven track record of driving operational success & a deep understanding of the nuances of both corporate & franchise models, Brad continues to shape the future of the food & beverage industry, one successful venture at a time,

Andrew Kirkwood

VP Technical Operations

Andrew brings a wealth of experience to his current role as Vice President of Technical Operations, blending his extensive background in the restaurant industry with a deep understanding of technology. With over 30 years of leadership in both fine dining and quick-service restaurant (QSR) environments, Andrew’s commitment to delivering high-quality food and exceptional customer service has always been central to his approach. This philosophy aligns perfectly with Shelby’s business model, which emphasizes fresh ingredients, a fun and engaging customer experience, and a strong focus on quality.

Andrew’s transition to this role reflects his proven track record of leveraging technology to enhance business operations. For the last few years, he has been at the forefront of innovative IT strategies, driving large-scale initiatives that improve infrastructure, adopt emerging technologies, and enhance client satisfaction. His leadership has consistently fostered high-performing teams, ensuring scalable IT solutions that support the broader goals of the business.

Known for his strategic mindset, Andrew focuses on reducing inefficiencies, exceeding performance targets, and aligning IT operations with the company’s growth objectives. He is particularly focused on helping franchisees run more efficient, future-focused stores, believing that empowering individual locations will ultimately drive the company’s success in the competitive Middle Eastern QSR market. With his combination of industry knowledge and forward-thinking IT leadership, Andrew is uniquely positioned to guide Shelby’s continued growth and innovation in the years ahead.

Tony Glitz

VP of Project Management

Tony has over 39 years in the Food and Beverage industry, starting his career as a cook at eleven years old!

Tony’s dedication to the hospitality industry has never stopped expanding and developing as a Canada Red Seal Certified Chef. Tony also has worked for the industry’s finest as Corporate Chef, and Executive Director of Food and Beverage of many other well-known companies.

Tony is a graduate of Humber College in Ontario, with a degree in Hotel and Restaurant Management and Culinary Management, graduating with honours. He also spent time in Japan working and training with a team of Japanese Chefs at a major resort.

Jason LeGroulx

Franchisee Trainer/Liaison

Jason has spent over 30 years in the food and beverage industry working in several franchise models including Domino’s Pizza, Boston Pizza, Crabby Joe’s and most recently as the Leasing and Construction Manager for Subway in SW Ontario. 

Through his various leadership roles that have included kitchen manager, general manager and former franchisee with an international QSR brand, he has developed a well rounded skill set to assist franchisees improve operations and profitability.

Sultan Nabhani

Media Production Manager

Sultan brings a wealth of expertise in filmmaking, creative writing, and photography, honed through years of collaboration with global brands, agencies, and broadcast channels.

As a key member of Shelby’s marketing team, Sultan has played a pivotal role in creating visually captivating videos designed for consumer engagement. He also creates comedic content on TikTok that playfully showcases our company’s culture and brand identity. With his talents in writing and directing, Sultan oversees all video productions while being deeply involved in our social media, marketing strategies, and overall creative direction.

His passion for visual storytelling, photography, music, and food fuels his creativity and drives his commitment to delivering impactful content.

Phil den Hollander

Brand Manager

Phil is an award winning graphic artist with an impressive 12-year journey in the creative realm, working with many national brands and organizations including Western University, the National Basketball League of Canada, multiple sports organizations and clothing brands. 

Phil has a passion for taking ordinary ideas and turning them into world class visuals and identities. 

Fathy Alaloul

Marketing Manager

Bio coming soon!

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if you meet our preliminary criteria, we will schedule a conference call to answer questions and to help you understand our concept better.

For more information please email [email protected]